4

Exploring the Effectiveness of Business Gifts: Replication and Extension

Year:
2000
Language:
english
File:
PDF, 795 KB
english, 2000
8

Market Researchers Look at Advertisingby Simon Broadbent

Year:
1981
Language:
english
File:
PDF, 155 KB
english, 1981
10

Perceived Believability of Warning Label Information Presented in Cigarette Advertising

Year:
1988
Language:
english
File:
PDF, 1.21 MB
english, 1988
11

Consumer‐Client Orientation and Public Service Marketing

Year:
1981
Language:
english
File:
PDF, 327 KB
english, 1981
12

Perceived Believability of Warning Label Information Presented in Cigarette Advertising

Year:
1988
Language:
english
File:
PDF, 1.39 MB
english, 1988
14

Impact Gifting

Year:
2002
Language:
english
File:
PDF, 177 KB
english, 2002
16

Professional Services Referrals: a Model of Information Acquisition

Year:
1989
Language:
english
File:
PDF, 358 KB
english, 1989
19

Understanding the Advertising Agency-Client Relationship

Year:
2000
Language:
english
File:
PDF, 62 KB
english, 2000
21

Perceived Believability of Research Results Information in Advertising

Year:
1985
Language:
english
File:
PDF, 1.52 MB
english, 1985
23

From Platitudes to Principles

Year:
2011
Language:
english
File:
PDF, 105 KB
english, 2011
24

High Technology Salespeople's Information Acquisition Strategies

Year:
1988
Language:
english
File:
PDF, 1.22 MB
english, 1988
26

Persuasion in Marketingby H. S. Schwerin; H. H. Newell

Year:
1981
Language:
english
File:
PDF, 513 KB
english, 1981
27

Response Television: Combat Advertising of the 1980sby John Witek

Year:
1982
Language:
english
File:
PDF, 338 KB
english, 1982
28

Electronic Direct Marketingby G. Scott Osborne

Year:
1985
Language:
english
File:
PDF, 234 KB
english, 1985
31

“Believe It or Not: Advertising Ethics”

Year:
1999
Language:
english
File:
PDF, 9 KB
english, 1999
34

Application of the Unfairness Doctrine to Marketing Communications on the Internet

Year:
2003
Language:
english
File:
PDF, 59 KB
english, 2003
35

Concerns of college students regarding business ethics

Year:
1984
Language:
english
File:
PDF, 480 KB
english, 1984
36

Ethics and the use of competitive information acquisition strategies

Year:
1986
Language:
english
File:
PDF, 412 KB
english, 1986
37

Total Survey Errorby Ronald Anderson; Judith Kasper; Martin Frankel

Year:
1980
Language:
english
File:
PDF, 516 KB
english, 1980
39

Application of the Unfairness Doctrine to Marketing Communications on the Internet

Year:
2003
Language:
english
File:
PDF, 1.31 MB
english, 2003
40

Cobalt-substituted derivatives ofCarcinushemocyanin

Year:
1990
Language:
english
File:
PDF, 298 KB
english, 1990
42

Student surrogates in consumer research

Year:
1983
Language:
english
File:
PDF, 274 KB
english, 1983
44

Consumer Perceptions of Warranty Service Performance

Year:
1984
Language:
english
File:
PDF, 567 KB
english, 1984
45

Rating-Scale Variations and Discriminability

Year:
1982
Language:
english
File:
PDF, 115 KB
english, 1982